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Dienstag, März 21, 2006

Did you mean adoption?

Wenn Technologie zu intelligent wird.
Amazon.com said Monday it had modified the way its search engine handles queries for the term "abortion" after receiving an e-mail complaint that the results appeared biased.

Until the recent change, a user who visited the Seattle Internet retailer and typed in the word "abortion" received a prompt asking, "Did you mean adoption?" followed by search results for "abortion."

Spokesperson Patty Smith said the automated prompt was purely based on technology, and that no human had made the decision to show the question. "Adoption and abortion are the same except for two keystrokes," Smith said. "They also, in this case, happen to be somewhat related terms." [E-Commerce Times]

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